The business model is quite simple. It is oriented under the idea of an open system for franchises. What does that mean? Well, it means following a certain set of standards or a pipeline will allow for an open system to be possible.
Such system is as follows:
- No upfront cost.
- Business components are sourced openly, but with a certain set of conditions.
The conditions are as follows:
- The brand equity value belongs to the original franchise entity
- All uses of branding outside of the franchise model, goes to the original franchise entity
- For franchise locations, they must make reference to the original location address, its branding, and its website (if applicable)